Naming Opportunity Guidelines

Office of Philanthropy

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Philanthropy has been an integral part of Christ Church Grammar School (the School) since its foundation by WJ McClemans in 1910. These guidelines enable the School to honour and recognise those who make a prominent and/or permanent investment in the School through substantial philanthropy.  The naming of school infrastructure or parts thereof, outdoor areas, collections, scholarships and prizes allows the School to honour and acknowledge those who have made a significant philanthropic contribution to the School.

Recognition would only be considered after a genuinely philanthropic gift is received and where there is no expectation of a direct personal benefit.

From time to time the School may offer less significant recognition opportunities (e.g. naming of seats or paving stones) to members of its community.

Opportunities for naming may also arise if a gift is made to establish a memorial for a deceased member of the School community.


Naming recognition may be offered to those whose service and/or philanthropy supports and enhances the fulfilment of the School’s values, mission and vision.

  1. The School Council reserves exclusive authority to name buildings, parts of buildings, scholarships, prizes and other aspects of the School.
  2. Buildings or parts of buildings will ordinarily be named either to recognise someone who has made a distinguished contribution to the School as a whole, or a major benefactor. Ordinarily gifts must be at least 50% of the project cost of the building, space or area.
  3. In no instance does benefaction automatically imply a naming opportunity within the School.
  4. There is no need to name all School buildings, places or areas in a permanent way.
  5. Discussions with those being recognised in this way cannot commence until the Principal has reviewed and recommended the proposal to the Chair of School Council for approval.
  6. Naming recognition may be withdrawn if, in the opinion of School Council, the name is likely to damage the School’s reputation or for whatever reason it deems appropriate. The Principal will consider whether the naming recognition should be withdrawn and make a recommendation to the School Council.
  7. Naming recognition for philanthropic contributions must be documented in a Gift Agreement through the Office of Philanthropy.
  8. Where funds are pledged over a period of time, the School may revise the form of recognition or withdraw recognition if the agreed flow of funds ceases or changes from the Gift Agreement.
  9. Any naming is ordinarily for the duration of the life of the facility unless otherwise specified. In the event of demolition, destruction or refurbishment of a structure, its name or any parts of it shall be the subject of fresh recommendations. Where possible, donors or their families will be given the opportunity to support refurbishments/upgrades.
  10. Consent of the individual or organisation being recognised must be obtained before naming recognition can be conferred. Where the proposal involves honouring a deceased person, agreement from the next of kin or other relevant contact must be obtained (where practicable). This is not necessary where consent is provided through a Will.
  11. An individual or organisation being honoured may nominate someone else’s name to be honoured in lieu.
  12. The School will respect a request for a gift to remain anonymous as far as is reasonable.
  13. The style of the recognition must be consistent with the School’s identity and brand as specified in the School’s Style Guide and approved by Director of Communications and Engagement.
  14. Capital and endowment campaigns at the School may include some naming opportunities at the discretion of Council.